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Hyundai Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0032 Hyundai’s Global Branding Strategies
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
BSTR370 Ford India in 2009 (A): Need for a Strategy Change?
CCA0021 Hynix's Cost Efficiencies: The South Korean Chipmaker's Growth Strategies
COM0016 The Demise of Detroit – Why the Big Three Lost
COM0023 Building Competencies: The Korean Way
COM0051 Hyundai: Tomorrow's Toyota?
COM0113 Hyundai in China: The Competitive Strategies
COM0152K Hyundai Motor: Facing Challenges
COM0237K Toyota - Aiming for Larger Presence in Europe
ECON013 The Chaebols of South Korea
GBE0004 Chaebol Reforms
GBE0007 Labour Unions in South Korea
GGL0067IRC HYUNDAI MOTOR IN AMERICA
HROB058 HR Problems in Hyundai Motor Co.
INA0073C US AUTO INDUSTRY: HEADING TOWARDS A DEAD END?
MAA0183IRC General Motor's Plan to Buy Chrysler: Prospects and Perils
MES0006 Hyundai in USA: The Quality Rides
MES0018 Hyundai in the US: Prospects and Perils
MKTG001 Speed Breakers Galore-Maruti

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