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Hollywood Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0004 GIORGIO ARMANI’S Growth Strategies
BBP0021 Oscar's Brand Equity: At the Crossroads?
BBP0044B Star Wars : A Star Brand
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0100C Brand Hollywood vs Brand Bollywood
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BOS0013IRC Ronnie Screwvala: Trying to professionalise Bollywood?
BOS0014IRC Stage Musicals: Altering the South Korean Entertainment Landscape?
BSTA084 Dreamworks SKG in 2003
BSTR268 Prediction Markets: Distilling Collective Wisdom
COM0055 Blu-ray vs. HD-DVD: The Format War between Sony and Toshiba
COM0109 Wrigley vs Cadbury Schweppes: The Competitive Strategies in Chewing Gum Market
COM0184B Toshiba versus Sony: The Next Generation DVD Format War. Who Would Set the Standard?
CSR0043K Blood Diamond: A Hollywood Flick Inspiring Business Ethics?
DIS0022K NYTimes: Diversifying Online Revenue
GGL0051 Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
GRS0171K Brand `Bollywood`: Going Global
HROB082 Pixar's 'Incredible' Culture
INA0057B Globalization of the Indian Film industry: Reel or Real?
INA0120A Indian Film Industry: Going Digital

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