Business Case Studies, Brands and Branding and Private Labels Case Study

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Brands and Branding and Private Labels Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0053P Visa International: Building a global brand
BBP0045B Marlboro : From Mass Marketing to New Age Promotions
BBP0044B Star Wars : A Star Brand
BBP0043B Kroger : Serving Customers through Multiple Formats
BBP0042B Bollenbach : Consolidating the Hilton Brand
BBP0041B Cafédirect (A) : Brand with a Concience
BBP0040B Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues
BBP0028 PPR's Balenciaga Brand: The Turnaround
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0025 France Telecom's 'Orange': Renaissance of a Brand and Rebranding Strategies
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0021 Oscar's Brand Equity: At the Crossroads?
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
BBP0019 AMD's Growth Strategy
BBP0004 GIORGIO ARMANI’S Growth Strategies
INA0025 Taiwan’s OEM Industry: Acer’s Branding Dilemma
GGL0007 Haier: Developing A Global Brand

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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