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Brands and Branding and Private Labels Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
BBP0077P Harley-Davidson: Maintaining a Cult Brand
BBP0076K Tourism Malaysia: Marketing the Country
BBP0075K Bose: Making the Most Trusted Brand
BBP0073K Tom Cruise at United Artists: The Potential Prospects and Perils
BBP0072K Sharp: Rejuvenating its TV Brand
BBP0070B Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
SPN0004 Acer Inc.'s Spin-off, BenQ: Brand Building Strategies
HRM0047P Internal Branding and HRM at Virgin
BBP0074K Intel: In Search of a New Identity
BBP0071K Google: From Search Engine to Power Brand
BBP0069 Japan Airlines Corporation: Brand Building Strategies
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BBP0064A Marketing the 'YouTube' Way
BBP0063K Branding - The Yum! Way
BBP0061K Unilever - Would the 'Power Brand Strategy Pay Off?
BBP0060C The Virgin Group: Branding Ahead
BBP0059C Johns Hopkins Medicine- Branding Challenges


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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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