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Brands and Branding and Private Labels Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
BBP0114 Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
BBP0113 La Affaire Tiger Woods
BBP0112 Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
POS0021 Godrej No.1 at 3rd Position in Indian Soap Market: Trail Blazer in Brand Relaunch
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
MM0027 Brand Bond: The World Is Not Enough
MM0015 Americanism, Brand America and American Brands
MAA0167 FedEx Kinko’s to FedEx Office: Brand Management and Cultural Integration Challenges
BBP0111 Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0107 Revlon’s Revolving Fortunes: Resolving the ‘Core’ Brand Challenges
BBP0106 Samsung in India: Brand Building through Customer Service
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
BBP0109C Nokia: The Brand and its Future in India
BBP0102 Luxury Brands in China: Profiting from Scale
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0100C Brand Hollywood vs Brand Bollywood


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