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Disney Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0110 Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
BECG038 Trouble in the 'Magic Kingdom': Governance Problems at Disney
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BSTA019 Steven Spielberg & DreamWorks
BSTA026 Comcast in 2004
BSTA084 Dreamworks SKG in 2003
BSTA125 The Walt Disney Company: The Early Years
BSTA126 The Walt Disney Company: Looking for Growth (B)
BSTA127 The Walt Disney Company: An Uncertain New Millennium (C)
BSTR203 Disney's Acquisition of Pixar
CGOX002 Walt Disney's Corporate Governance Crisis
COS0037 Disney in the Digital Age: Profiting from New Media Platforms
GGL0015 Euro Disney: Failed Americanism?
GRS0175 Walt Disney Company (A): The Emerging Markets Strategies
HRM0015 MIT's Media Lab: Frank Moss' Culture Change
HROB079 Disney - Succession Problems In The Magic Kingdom
HROB082 Pixar's 'Incredible' Culture
IPD0019 Innovation at Pixar- The Key to Sustainable Profitability?
IPD0042B Pixar Animation Studio: The Success Story
IPD0093B Will Harry Potter’s Magic Work for Universal Studios Theme Parks?

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