Business Case Studies, HRM / OB Case Study, Leadership Conundrum, Nike

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

HRM / OB Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Leadership Conundrum: Nike After Knight

Publication Month and Year :  June 2009

Authors:  Saradhi Kumar & Sumit Kumar Chaudhuri

Industry:  Apparel and Footwear

Region: US

Case Code:  OB0017

Teaching Note:  Available

Structured Assignment:  Available


OR

Abstract:
In December 2004, Phil Knight (Knight), the legendary Chief Executive Officer(CEO) of Nike, stepped down to hand over the reins (for the third time) to William D. Perez (Perez). Although Knight had stepped down twice in the past, Nike’s dismal performance forced him to return as the CEO on both occasions. Knight created a unique organisational culture at Nike where he neither gave guidance to his managers nor questioned them about the product details. Knight has always been one of the unique of the Fortune 500 CEOs, a man who seems to embody exactly the opposite of what his creation extols.

Pedagogical Objectives:

  • To analyse the leadership style of Knight at Nike
  • To analyse the different business decisions taken by Knight for the growth of Nike
  • To understand the organisational culture at Nike
  • To analyse the marketing strategy of Nike and its impact on the company’s brand image
  • To debate on the causes for the failure of Knight’s successors at Nike
  • To analyse the problems that the new CEO, Perez is likely to face at Nike.

Keywords :  Leadership styles, Leadership Case Study, Phil Knight, Nike, William D Perez, Bill Bowerman, Footwear industry, Reebok, German sport shoe manufacturers, Adidas, Sports apparel, Organizational Behavior, OB, Organizational Behavior case study, Motivation Case Study, MBA, MBA Program, Course Mapping

Contents:

  • Leadership Style of Phil Knight
  • Impending Challenges for Bill Perez

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»



Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap