Business Case Studies, Executive Interviews, Vijay Govindarajan on Reverse Innovation

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Interview with Vijay Govindarajan on Reverse Innovation

January 2010 - By Dr. Nagendra V Chowdary

While reverse innovation is critical, glocalization will continue to be important going forward. Multinationals must innovate both in their home markets as well as in emerging markets.
Prof. Vijay Govindarajan
Effective executive interview with Prof._Vijay_Govindarajan on Blue Ocean Strategy

Vijay Govindarajan is widely regarded as one of the world’s leading experts on strategy and innovation. He is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. Govindarajan has been named to a series of lists by influential publications including: Outstanding Faculty, named by Business Week in its Guide to Best B-Schools; Top Ten Business School Professor in Corporate Executive Education, named by BusinessWeek; Top Five Most Respected Executive Coach on Strategy, rated by Forbes; Top 50 Management Thinker, named by The London Times; Outstanding Teacher of the Year, voted by MBA students. Additional accolades include BusinessWeek, which features Govindarajan as one of the “superstar” management thinkers from India. The recipient of numerous awards for excellence in research, Govindarajan was inducted into the Academy of Management Journals Hall of Fame, and ranked by Management International Review as one of the “Top 20 North American Superstars” for research in strategy and organization. One of his papers was recognized as one of the ten most-often cited articles in the entire 40-year history of Academy of Management Journal. More than 70 articles by VG have appeared in journals such as Academy of Management Journal; Academy of Management Review; Strategic Management Journal; Harvard Business Review; California Management Review; and MIT Sloan Management Review. He has published seven books, including the international best seller Ten Rules for Strategic Innovators (HBS Press). He works with CEOs and top management teams in Global Fortune 500 firms to discuss, challenge, and escalate their thinking about strategy. He has worked with 25% of the Fortune 500 corporations including: Boeing, Coca-Cola, Colgate, Deere, FedEx, Hewlett-Packard, IBM, J.P. Morgan Chase, Johnson & Johnson, New York Times, Procter & Gamble, Sony, and Wal-Mart. He is a regular keynote speaker in CEO Forums and major conferences including the World Innovation Forum and BusinessWeek CEO Forum.

Useful for Understanding of:

  • The concept of Reverse Innnovation
  • How Reverse Innnovation was instrumental at GE
  • Best way to integrate the product life cycle strategies and innovation strategies
  • Innnovation capabilities and emerging countries.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2010-01-05-06
IBSCDC Reference No. INT0118
Year and Month of Publication January 2010
Keywords Vijay Govindarajan, Reverse Innnovation, Innnovation Reverse Innnovation in Emerging Markets, Innnovation in Emerging Giants, Innnovation in India, Social Entrepreneurship, GE
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