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Innovation and New Product Development Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
IPD0117IRC Innovative Tata Inc. – India's Pride!
IPD0116IRC Google's Android – A Threat to Mobile Giants?
IPD0115IRC Google's Ad Planner: An Effective Tool for Media Planners?
IPD0114IRC Glivec: The Innovation that Failed
IPD0113IRC GE Betting Big on Digital Cameras and Printers:Will it Leverage the Brand?
IPD0112IRC Disruption with Nano: Tata's Prospects
IPD0111IRC Deutsche Bank: Going Retail in China
IPD0110IRC Design Thinking': An Innovative Problem-solving Approach at P&G
IPD0109IRC Converged Mobile Devices-Will it Displace the Laptop?
IPD0108IRC Breaking the Hollywood Convention
IPD0107IRC Blackberry's New Models: A 'Smart' Move to Sustain Market Position?
IPD0106IRC Apple and Google: Closed vs Collaborative Innovation
IPD0105IRC Amazon's Kindle: Will it Spark e-book Reader’s Fire?
IPD0104IRC - Creating a Competitive Advantage Through iPhone Application?
IPD0103IRC Alternative Fuels: A Boon to the Aviation Industry?
IPD0103 Tata's Nano Home, Shubh Griha: Benefitting Bottom of the Pyramid?
IPD0102IRC Alcohol Fuel: The threshold to a sustainable future?
IPD0102 Kamal Quadir’s CellBazaar: Connecting Bangladesh’s Bottom of the Pyramid through Mobile Commerce
IPD0101 Potential of Satellite Television in India
IPD0100 The Popularity of Assembled Personal Computers in India


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* Teaching Note
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