Business Case Studies, Innovation, Product Development Case Study, MBA Case Studies

Check Out

Case Categories

Companies & Organizations

Home » Case Studies » Innovation and New Product Development Case Studies

Innovation and New Product Development Case Studies

In case you are not able to complete the transaction successfully, please send an email to

Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
IPD0099 PepsiCo: Breeding Reverse Innovation in India
CCA0053 China Telecom Corporation Limited: Late Mover Advantage with Service Innovation?
SCM0003 P&G's Logistics Revolution: Co-creating Value
ME0015 Biotechnology in Cuba
COM0227 Nintendo’s Innovation Strategies: A Sustainable Competitive Advantage?
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
IPD0094C ITC’s E-Choupal: A Mirage of the Poor?
IPD0093B Will Harry Potter’s Magic Work for Universal Studios Theme Parks?
IPD0092B Innovate for Growth: Immelt’s Strategy for GE
INA0119A Dell Business Model (A): Strategic Inflection Points in the PC Industry
IPD0087B Logitech: Competing through Innovation
IPD0086P M&M’s Candy’s Innovative Marketing Strategies
IPD0085P Honda’s Green Technology Strategy in the US Auto Market
IPD0083K MojoPac: Redefining Mobile Computing?
IPD0082K Indian Railways – IT Innovations in Passenger Services
IPD0080C Intel’s Trillionizing Processor
IPD0079C Apple iPhone – Will it Ring?
IPD0078C A Challenge to Innovation: Can Netflix sustain growth?
IPD0084K DaimlerChrysler`s Compass SUV: Softening The Tough Jeep
IPD0077 Communispace Corp.: Using Web for New Product Development and Creating Customer Bonds


* Reprint

  • For reprint requests in a text book or a case book, please write to The reprint permission given will be for one time use and non-exclusive rights will be provided to publish the case. The copyright will remain with IBS Case Development Centre (IBSCDC).
  • Customer can also buy reprint permissions to use the selected case(s) in classroom for one year period from the time of purchase and a maximum of 200 copies.

* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap