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Innovation and New Product Development Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
IPD0099 PepsiCo: Breeding Reverse Innovation in India
CCA0053 China Telecom Corporation Limited: Late Mover Advantage with Service Innovation?
SCM0003 P&G's Logistics Revolution: Co-creating Value
ME0015 Biotechnology in Cuba
COM0227 Nintendo’s Innovation Strategies: A Sustainable Competitive Advantage?
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
IPD0094C ITC’s E-Choupal: A Mirage of the Poor?
IPD0093B Will Harry Potter’s Magic Work for Universal Studios Theme Parks?
IPD0092B Innovate for Growth: Immelt’s Strategy for GE
INA0119A Dell Business Model (A): Strategic Inflection Points in the PC Industry
IPD0087B Logitech: Competing through Innovation
IPD0086P M&M’s Candy’s Innovative Marketing Strategies
IPD0085P Honda’s Green Technology Strategy in the US Auto Market
IPD0083K MojoPac: Redefining Mobile Computing?
IPD0082K Indian Railways – IT Innovations in Passenger Services
IPD0080C Intel’s Trillionizing Processor
IPD0079C Apple iPhone – Will it Ring?
IPD0078C A Challenge to Innovation: Can Netflix sustain growth?
IPD0084K DaimlerChrysler`s Compass SUV: Softening The Tough Jeep
IPD0077 Communispace Corp.: Using Web for New Product Development and Creating Customer Bonds

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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