‘Google Classroom’: The India Challenge| Marketing Strategies

Code : MM0083 Year :2021 Industry :Technology & Communications			Region : Global Teaching Note:Available Structured Assignment :Not Available
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Abstract: Google Classroom is an education product which amalgamates all of Google’s core offerings like Meet, Forms, Doc, and Sheets into a single platform for teachers and students. The focus of the product is to reduce administrative and operational tasks for teachers and offer them a platform so that they can spend most of their time on teaching. The company had observed a massive surge in the use of Classroom in the first six months since the lockdown. However, there were notable challenges observed in the market which had to be addressed. The progress made by the company and the challenges it faced hold valuable learnings which can be discussed as a case to learn critical management concepts.
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Pedagogical Objectives:

To understand the product life cycle and the impact of the inflection point on the product journey.

To analyze competitive forces in the education market and access its strengths and weaknesses.

To learn the role of macroeconomic factors in the journey of a product.

To understand market segmentation in the context of Google Classroom.

To understand the importance of Customer Experience (CX) in the digital scenario.

Keywords : Product Management; Product Development; Inflection point; Product Life Cycle; Porter’s forces; Macroeconomic factors; consumer behavior; marketing research; Education technology; Customer Experience; Segmentation

Contents :
» INTRODUCTION
» GOOGLE CLASSROOM – BACKGROUND
» GOOGLE CLASSROOM IN INDIA: PRE COVID-19 LANDSCAPE
» GOOGLE CLASSROOM’S GROWTH STRATEGIES – POST COVID
» ROAD AHEAD
» EXHIBITS

Business Case Studies,Marketing Strategies Case Study, ‘Google Classroom’: The India Challenge