Swiggy’s Starhunt Campaign

Code : MM0084

Year :
2021

Industry :Online Food Delivery

Region : Asia

Teaching Note:Available

Structured Assignment :Not Available

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Abstract: The case “Swiggy’s Starhunt Campaign” talks about the launch of the “Starhunt” campaign by Indian food delivery platform Swiggy. The case starts out with the details of the campaign, including its purpose, and the steps taken during the launch of the campaign. Thecase also touches upon the impact of this campaign on Swiggy’s customers and Delivery Partners (DPs).

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Pedagogical Objectives:

  • Understand the importance of digital marketing in connecting with employees and customers.
  • Understand how companies use social media to engage with employees and customers.
  • Understand the importance of an appropriate media mix for marketing campaigns.


    Keywords : Digital Marketing; Social Media; Marketing Campaign; Brand Building; Swiggy; Delivery Partners; Digital Marketing Strategy; Influencer Marketing

    Contents :
    » INTRODUCTION
    » THE STARHUNT CAMPAIGN
    » CAMPAIGN OUTCOME


    Case Introduction >>


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