Swiggy’s Starhunt Campaign

Code : MM0084

Year :
2021

Industry :Online Food Delivery

Region : Asia

Teaching Note:Available

Structured Assignment :Not Available

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INTRODUCTION: Swiggy, an Indian food delivery platform founded in 2014, offered a complete food ordering and delivery solution to food lovers located in the urban areas of the country. Over the years, the company had launched various marketing campaigns to promote the brand and establish a connect between its customers, customer care executives, and Delivery Partners (DP). In 2017, the company launched the “Swiggy Starhunt” campaign and used various social media platforms like Facebook and YouTube to promote this campaign..

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