Rajesh`s Market Segmentation Dilemma at FreshWaves
Code : MM0094 |
Region : Asia |
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INTRODUCTION: FreshWaves Beverages, founded in 2019, had rapidly grown into a major player in the Indian health beverage market. The company’s mission was to promote healthy living and, toward this end, it offered a range of organic juices and health and energy drinks with natural ingredients. The Indian health beverage market, valued at ?836 billion in 2024 and projected to triple to ?2,508 billion in 2026 , was witnessing intense competition, with many startups and multinational brands entering the segment.. |
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