Business Case Studies,Marketing Strategies Case Study, Reliance JIO: Leadership Strategy in the Indian Telecom Sector

Code : MM0095

Year : 2025

Industry : -

Region : -

Teaching Note: Available

Structured Assignment : Not Available

INTRODUCTION: On Tuesday, July 15, 2025, American multinational automotive company Tesla, known for its Electric Vehicles (EVs), officially entered the Indian market opening its very first showroom, also called an Experience Centre, at the Bandra Kurla Complex (BKC) in Mumbai. It was 8:55 p.m., and the glass facade of Tesla’s well-lit BKC Experience Centre threw a bright reflection on the rain-washed pavements. Inside, the space was buzzing with activity. Three Model Ys were displayed in the center while a sea of guests took selfies in front of them. Smooth-talking salesmen spoke in low tones to affluent couples, trying to convince them on how a Model Y would transform their lives. Prashant Mehta (Prashant), Country General Manager (GM), India, stood in a corner of the showroom scanning the environment. Prashant skimmed through the day’s notes: questions about on-road price, charging network, residual value, and delivery timelines, and whether corporate leasing or exchange bonuses were “coming soon.” Everything seemed on track – until a reporter asked for booking numbers. He snapped, said “Enough,” and walked away. The exchange left him tense.