LVMH - Building Star Brands![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Excerpts Contd...
OperationsEven though LVMH was best known for its brands, the company believed in a high level of discipline for its operations. The company realized that in the case of luxury brands, the innovation supporting the creative process and the advertising were very expensive. High profitability could only come with discipline in the manufacturing process. This discipline included a tremendous emphasis on quality...
ExhibitsExhibit I: Net Sales by Business Group |
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