LVMH - Building Star Brands![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Background Note
Sales soared from $20 million to nearly $2.5 billion within a decade. Meanwhile, Moët Hennessy had been formed through the 1971 merger of Moët et Chandon (the world's #1 champagne maker) and the Hennessy Cognac company (founded by Irish mercenary Richard Hennessy in 1765). Moët Hennessy acquired the rights to Christian Dior fragrances in 1971.
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