LVMH - Building Star Brands![]() ![]() ![]() ![]() |
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Excerpts
Brand ManagementLVMH owned several famous brands, covering various product categories - wines and spirits (Dom Pérignon, Moët & Chandon, Veuve Clicquot, and Hennessy), perfumes (Christian Dior, Guerlain and Givenchy), cosmetics (Bliss, Fresh and BeneFit), fashion and leather goods (Christian Lacroix, Donna Karan, Givenchy, Kenzo, and Louis Vuitton), watches and jewellery (TAG Heuer, Ebel, Chaumet and Fred). LVMH's retail division included Sephora cosmetics stores, Le Bon Marché Paris department stores and DFS duty-free shops (where it held a 61% stake)...
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