Woot.com - Selling to Geeks


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG223 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Business Models / Strategic Marketing / Online Consumer Behavior
Case Length : 15 Pages
Period : 2004-2009
Pub Date : 2009
Teaching Note : Not Available
Organization : Woot, Inc.
Industry : Online retailing,
Electronics
Countries : US

Abstract:

The case discusses Woot.com (Woot)'s unique business model. Woot, an online retailer established in 2004, had the tagline 'One Day, One Deal', and offered for sale just one product a day, albeit at a very low price.

The case describes the various aspects of the business, including its target market, the kind of products it offered, its distinctive style of communicating with customers, and the use of Web 2.0 to market the site, and provide customer support.

The case also provides some details about the spin-off websites created by Woot, which also followed the same basic business model. It ends with a brief discussion on the future outlook for the online retailer.

Issues:

» Understand the unique aspects of the 'One Day, One Deal' business model that helped Woot create a distinctive niche for itself in the crowded online retail environment.

» Evaluate the extent to which these unique features provided Woot with distinctive competitive strengths that could not be easily emulated by competitors.

Contents:

  Page No.
Introduction 1
Developing A Unique Business Model 2
Facets of the Business Model - 'One Day, One Deal' 3
All about the 'Woot' 5
A Different Kind of Customer Service 7
Woot's Marketing 9
Woot's Growth 9
Outlook 10
Exhibits 12

Keywords:

Woot.com, Web 2.0 apps, One Day, One Deal, wooters, Online community, deal-a-day, Woot-Offs, Woot Wine, Woot Shirts, Blogs/social media

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