Reebok's Gameplan in India |
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"The creation of a motivating and relevant brand position in India will widen the gap and help us gain volumes." - Siddharth Varma, Managing Director, Reebok India. "Our main global competitor (Nike) is already behind us here. The other one (Reebok) we will catch up with." - Herbert Hainer, CEO & Chairman, Adidas-Salomon AG, commenting on Adidas' performance in India. "We will maintain Nike's global reputation of being an aggressive marketer." - G.K.Nayar, CEO, Sierra Industrial Enterprises, Nike's licensee in India. Introduction
According to Siddharth Varma (Varma), managing director, Reebok India, creating a motivating and relevant brand position in India would increase the sales volumes. Reebok's Gameplan in India - Next Page>> |
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