Segway - Still Off-balance? |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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The Segway HT -What is it?The Segway HT was a two-wheeled device that looked something like a lawn mower (Refer Exhibit I for a photograph of the Segway HT), with a platform for the rider to stand on. It had no accelerator or brakes - instead, sophisticated electronics made the machine responsive to the body position of the rider. If the rider leaned forward, the Segway HT moved forward.
Although the company claimed that the device was user-friendly, it did require some training to handle it. The user had to practice on a variety of surfaces - uneven pavement, sand, gravel, and even puddles, before he could feel confident. "It takes a while to learn. You can learn the basic operation in just a few minutes, but you need practice to really know how to use it on the sidewalk, how to mix with the pedestrian flow, how to handle curbs and driveway cuts," said Tom Weyandt, Director of Comprehensive Planning, Atlanta Regional Commission and a Segway HT user.
3] Marsha Walton, "Months after the Hype: Is Segway Still It?" www.cnn.com, September 12, 2002. |
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