Match.com - The World's Leading Online Personals Site


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : MKTG111 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes
Case Length : 17 Pages
Period : 2000-2005
Pub Date : 2005
Teaching Note : Available
Organization : Match.com
Industry : Online Personals
Countries : US

Abstract:

The case examines the growth of Match.com from a pioneer of the concept of online dating in 1995 to emerging as the leading online personals site in the world by early 2000s.

It discusses the strategies used by Match to grow its user base and tackle issues such as competition from other online personals site.

The case also illustrates the implementation of latest technologies and innovations by Match to attract more users. It ends with the challenges Match is likely to face in the future.

Issues:

• Business Model of Match.com.

• Strategies adopted by Match.com for growth of its business.

• Study online consumer behavior.

Contents:

  Page No.
Introduction 1
About Match.Com 2
Match.Com's Growth Strategies 4
The Road Ahead 8
Exhibits 10

Keywords:

Match.com, Online Personals, Online Dating Services, Unique users, Advisors site, Profile assistance, Chemistry.com, Margo

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