Match.com - The World's Leading Online Personals Site![]() ![]() ![]() ![]() |
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» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Introduction Contd...
About Match.ComMatch was a part of Interactive Corporation (IAC)11 and was headed by the Chairman and Chief Executive Officer (CEO), Barry Diller (Diller). Diller had a career in Hollywood12 spanning 30 years. During this tenure, he also became the Chairman and CEO of Paramount Pictures Corporation13 for a decade. Under Diller, IAC transformed itself from a media & electronic retailing company to an interactive commerce company.
In October 2001, Match also started providing online personals to Swoon.com, a website that provided a wide range of astrology-related services. In April 2002, Match and Excite Network16 entered into an exclusive distribution partnership in which Match provided content and advertising on Excite's relationships channel... 7] AOL is one of the largest providers of online services. It offers e-mail, interactive newspapers and magazines, conferencing, software files, computing support and online classes, in addition to full Internet and World-Wide Web access. |
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