Match.com - The World's Leading Online Personals Site![]() ![]() ![]() ![]() |
ICMR HOME | Case Studies Collection
» Marketing Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
"The use of personals sites is becoming more mainstream. As the stigma of meeting someone online diminishes across all demographics, personals sites are expanding their reach because the Internet provides a solid community base for them to thrive."1 - Carolyn Clark, Senior Internet Analyst, Nielsen NetRatings2 in February 2005. "Match.com is taking love to the four corners of the earth. We have members in 246 countries and territories worldwide, across six continents using more than 30 unique Match.com sites in 18 different languages."3 - Tim Sullivan, President, Match.com in March 2004. Introduction
According to Match, more than 200,000 members found their partners on its sites each year. It operated more than 30 online dating sites in 18 local languages spanning more than 32 countries across the world. Singles posted their profiles on the Match sites.
Match.com - The World's Leading Online Personals Site - Next Page>> 1] Robyn Greenspan, "Surfing for Love," www.clickz.com, February 14, 2003. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.