Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Growth Strategies - Vol. I
- Growth Strategies - Vol. II
- MNCs in China - Vol. II
- Retailing Industry - Vol. I
- Media and Entertainment Industry - Vol. I
- » All Concept wise Cases
Industry wise Case Studies
- Apparels and Accessories
- Information Technology & Software Services
- Credit Cards
- Personal Care
- Appliances
- » All Industry wise Cases
Region wise Case Studies
Growth Strategies Case Study
Case Title:
SINA: The Yahoo of China?
Publication Year : 2005
Authors: Nusrath Jahan Maldar, Srinath Manda
Industry: Content Providers
Region: China
Case Code: GRS0074
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
SINA is a leading Internet portal for all Chinese-speaking communities around the world. With usage of the Internet booming, China seems set to overtake the US as the country with the largest on-line audience. SINA's aim is to capitalise on the opportunities presented by the Chinese Internet market and one day become the Yahoo of China.
Pedagogical Objectives:
- To discuss the growth strategies employed by SINA to become a leading Chinese Internet portal
- To highlight the combative strategies employed by SINA against its competitors, Sohu and NetEase.
Keywords : SINA; Chinese Internet portal; Sohu.com; Wang Zhidong; NetEase; Growth strategy; Stone Rich Sight Information Technology Company; China; Internet messaging services; e-Commerce services; Comprehensive portal; Joint ventures; On-line advertising; Growth Strategies Case Study; Competitive strategies; e-Mail services
Contents :
Is SINA the Yahoo of China?
SINA’s Growth Challenges
The Golden Project
SINA’s Legal Problems
SINA’s Business Line wise Sales for 2003
