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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BRM0001 Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
BRM0002 Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
BRM0003 Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
BRM0004 The Initial Hiccups of a Startup Brand
BRM0005 New Product Design Experiment at iConnect
BRM0006 City Couriers: Dilemma in Design Experiment
BRM0007 Global Stance on Malaria: Using Thurstone Scaling
BRM0008 Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
BRM0009 Exploring Primary and Secondary Data: Lessons to Learn
BRM0010 Survey in Trade Show: Participant Communication Instruments
BRM0011 Stream: Accomplishing Success Through Perfect Data Analysis
BRM0012 Consumer’s Perception on Inverters in India: A Factor Analysis Case
BRM0013 Developing a Formal Report – A Case Study of ‘’
BRM0014 Arranging Stock in a Warehouse: Cluster Analysis
BRM0015 Fall of Mayur Hypermarket: Significance of Business Research
BRM0016 SSS’s Experiment: Choosing an Appropriate Research Design
BSM0001 TCS Looks West – IBM Eyes East: Switching Homelands for Revenues
BSM0002 Browser Wars: Google Chrome Joins the Race
BSM0003 Sridhar Vembu and AdventNet Inc.’s Zoho: Michael Dell of Software Industry
BSM0004 Wedding Services Business in India: Led by Entrepreneurs

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    Executive Inerviews

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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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