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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0046 NTT DoCoMo vs KDDI: The Price War
COM0047 Oracle’s Bid for PeopleSoft: PeopleSoft’s Combat Strategies
COM0048 PlayStation vs Xbox: The Battle for Supremacy
COM0049 Progressive Corp: The Auto Insurer’s Competitive Strategies
COM0050 Reforms at Bombay Stock Exchange, Asia's Oldest Stock Exchange : The Competitive Strategies
COM0051 Royal Dutch Shell Plc: The Competitive Strategies
COM0052 Samsung vs LG: Similar Goals, Dissimilar Strategies
COM0053 Samsung vs Sony: The Competitive Collaboration
COM0054 Samsung vs Sony: From Benchmarking to Outsmarting
COM0055 Tesco vs ASDA : UK’s Retailing Battle
COM0056 The Competitive Strategies of Ryanair
COM0057 The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom?
COM0058 Virgin Mobile in USA: Differentiating Growth Strategies
COM0059 Volkswagen in China: The Growth Challenges
COM0060 Wal-Mart vs Target: Image Differences and Competitive Responses
COM0061 Wrigley vs Cadbury Schweppes: The Competitive Strategies in chewing Gum Market
COM0062 The Container Store's Customer Service: Recruitment and Training as Competitive Advantage
COM0063 Amgen, the World’s Biggest Biotechnology Group: The Competitive Strategies
COM0064 Toyota's Lexus: The Changing Competitive Focus
COM0065 IKEA in China: Competing Through Low Cost Strategies



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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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