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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COS0013 Whole Foods Markets: Growth Dilemmas
COS0014 Hutchison’s Gamble in the European 3G Cellular Market
COS0016 McDonald’s Menu: Makeover or Make-up?
COS0017 Bloomberg’s Dilemma: Growth or Sale?
COS0018 Nike’s New Discipline: Balancing Creativity and Business Sense
COS0019 Building Business in China: The Shui On Way
COS0020 Accenture’s Grand Vision: ‘Corporate America’s Superstar Maker’
COS0021 The New York Times: Balancing Profitability and Traditional Journalism
COS0022 AOL’s Ad Revenues: A New Business Model
COS0023 Sir Howard Stringer at Sony: Delivering 'American Results' for a Japanese Company?
COS0024 Paul Otellini's 'Right Hand Turn' Strategy: Leading Intel in a New Direction?
COS0025 VW's and GM's Loss in China: First Mover's Disadvantage?
COS0026 Reviving Sanyo: Experimenting with an Inexperienced CEO
COS0027 Siemens' Troubled Mobile Phone Business: Options and Strategies
COS0028 Dell's Service Business: Duplicating the Low-Cost PC Model
COS0029 Starbucks’ Music (Mis?)adventure
COS0030 Google’s Grand Moves: Are they Strategic?
COS0031 BP - John Browne Bets on Asia: The Strategic Logic
COS0032 The Changing Style: Versace's Veracity?
COS0033 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion



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