Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Growth Strategies - Vol. I
- Growth Strategies - Vol. II
- MNCs in China - Vol. II
- Retailing Industry - Vol. I
- Media and Entertainment Industry - Vol. I
- » All Concept wise Cases
Industry wise Case Studies
- Apparels and Accessories
- Information Technology & Software Services
- Credit Cards
- Personal Care
- Appliances
- » All Industry wise Cases
Region wise Case Studies
Growth Strategies Case Study
Case Title:
Geox: The Italian Shoemaker's Expansion Strategies
Publication Year : 2005
Authors: Sireesha, Sumit Kumar Chaudhuri
Industry: Footwear
Region: Italy
Case Code: GRS0134
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Geox was started in 1995 by Mario Moretti Polegate to manufacture and market his invention, 'the breathing shoe'. Geox distributes shoes and apparel through its 278 mono-brand stores, 9,000 multi-brand stores and 10,000 retail distributors in 68 countries. The company, which earned revenues of 340 million euros in 2004, plans to foray into the US, the largest sports shoe market in the world.
Pedagogical Objectives:
- To highlight the growth of Geox in Italy
- To discuss the expansion strategies of Geox in the competitive but fragmented global footwear market.
Keywords : Global footwear industry; Italian footwear industry; US footwear industry; US sports shoe market; Core competency of Geox; Competitive advantage of Geox; Breathing shoe technology of Geox; Growth Strategies Case Study; Product diversification at Geox; Product differentiation at Geox; Growth through global expansion; Distribution network of Geox; Supply chain management at Geox; Nike; Timberland; Adidas-Reebok
Contents :
The Inception of the Italian Shoemaker
Growth Strategies of GEOX
‘Geox breathes’ Patented System
The Mono-Brand Network of Geox
Consolidated Income Statement of Geox
Geox Breathes
