Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Growth Strategies - Vol. I
- Growth Strategies - Vol. II
- MNCs in China - Vol. II
- Retailing Industry - Vol. I
- Media and Entertainment Industry - Vol. I
- » All Concept wise Cases
Industry wise Case Studies
- Apparels and Accessories
- Information Technology & Software Services
- Credit Cards
- Personal Care
- Appliances
- » All Industry wise Cases
Region wise Case Studies
Growth Strategies Case Study
Case Title:
Caterpillar Inc.: World’s Leading Earthmoving Machinery Manufacturer’s Growth Strategies
Publication Year : 2006
Authors: Priti Krishnan, Sumit Kumar Chaudhuri
Industry: Construction, Mining and Other Heavy Equipment Manufacturing
Region: USA
Case Code: GRS0143
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
In 2005, Caterpillar set out its vision for 2010 – to become a $50 billion company. Deriving its business from industries that are cyclical in nature, Caterpillar adopted a strategy to generate profits during times of economic downturn. The company believes that the strength of its strategy lies in its remanufacturing division, which recycles old parts and engines and sells them to its clients at half the price of new ones.
Pedagogical Objectives:
- To discuss the growth strategies of Caterpillar
- To discuss whether the company could depend upon remanufacturing for realizing its vision in the face of visible signs of slowing down of the global economic growth rate.
Keywords : Six-Sigma; Critical success factors; Diversification; Product demand cycles; Low cost strategy; Growth Strategies Case Study; Vision; Global expansion strategies; Remanufacturing industry; Ford; Service marketing; Market stagnation
Contents :
The World Leader in Heavy Equipment
Strategies to become a $ 50 billion Company
The Establishment of the Remanufacturing Division
Timeline of Caterpillar
Caterpillar’s Strategy
Flow Chart Showing Process of Remanufacturing
Comparison Between Old Part and Remanufactured Part
