Growth Strategies Case Study

Case Title:

Macau : The Next Las Vegas?

Abstract:
Macau (Macao) in China, which legalised gambling way back in 1847, generated around $6 billion gambling revenue in 2005 which was in par with the revenues of Las Vegas. Las Vegas which operated with around 44 casinos witnessed stiff competition and maturation of the casinos and the guests. So, the major casino operators wanted to replicate their success in the Far East especially China, Singapore and other Asian countries. However, Chinese, the hardcore gamblers, considered gambling as a battle with destiny unlike Americans who felt that gambling was mainly entertainment and calculating probabilities. Analysts were skeptical and doubted whether the Las Vegas style of casinos would be accepted in Macau since the market was focused only on pure gambling rather than entertainment.

Pedagogical Objectives:

• The state of the casino industry in Las Vegas and China
• The strategies adopted by the Macau and Las Vegas gamblers
• To analyse the move made by the Las Vegas operators.

Keywords : US Gambling; Macau; Gaming; Casino; Growth Strategies Case Study; Las Vegas; Gambling; Card Games; Roulette; Baccaret; Poker; Table Games; MGM; China; Wynn; Tourism

Contents : 
Background Note
Different types of Casinos
Casinos in the U.S
Chinese way of Gambling
Difference between Chinese and US gamblers
Chinese gambling Superstitions and Taboos
Macau V/s Las Vegas
Casino Revenue Composition: Macau and Las Vegas
Working of Junket Operators
Wheel of Fortune