Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Growth Strategies - Vol. I
- Growth Strategies - Vol. II
- MNCs in China - Vol. II
- Retailing Industry - Vol. I
- Media and Entertainment Industry - Vol. I
- » All Concept wise Cases
Industry wise Case Studies
- Apparels and Accessories
- Information Technology & Software Services
- Credit Cards
- Personal Care
- Appliances
- » All Industry wise Cases
Region wise Case Studies
Growth Strategies Case Study
Case Title:
Reliance Infocomm’s Teething Troubles- B
Publication Year : 2006
Authors: Ms Shruti Khatri, Prof. Dhananjay Keskar
Industry: Telecom
Region: India
Case Code: GRS0192P
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
This is the second of a two-case series. Reliance Infocomm (Infocomm) was launched in December 2002, by Reliance Industries, India’s largest private business house. Infocomm was launched nation-wide with a huge fanfare. Though most people had expected it to be a major success Infocomm did not turn out to be so. Infocomm had not achieved its targets and there was a lot of concern amongst its customers. This case discusses Infocomm’s strategies and its turn around.
Pedagogical Objectives:
- To discuss the strategies adopted by Reliance Infocomm to overcome the troubles that it faced at its launch.
Keywords : Reliance Infocomm; Telecom sector; Infocomm Rollout; Teething Troubles; Dhirubhai Ambani Entrepreneurs; Growth Strategies Case Study; CDMA; Cellular Telephony; Monsoon Hungama; RIM
Contents :
Market Share of Cellular Service Providers
Additional Readings and References
Infocomm introduced a scheme called “Monsoon Hungama”
DAEs (Dhirubhai Ambani Entrepreneurs)
its mobile service subscribers called ‘Free Talk Hungama.”
