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Growth Strategies Case Study
Case Title:
Imation : A Leading Name in Data Storage
Publication Year : 2006
Authors: Chinmoy Kumar, Prof. Ranjit Goswami
Industry: Data Storage Devices
Region: NULL
Case Code: GRS0213K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Imation was a leading developer of removable data storage products. The demand for data storage was increasing rapidly due to increasing availability of high-speed computers, proliferation of the Internet and declining storage costs. The case intends to provide the reader a broad overview of the company, the market scenario in the removable data storage business, and the various strategies that the company followed to increase its market share.
Pedagogical Objectives:
- To discuss the market scenario in the removable data storage business
- To discuss the various strategies that the company followed to increase its market share.
Keywords : Imation; Storage; CD (compact disc); Growth Strategies Case Study; DVD (digital versatile disc); Tape; Sony; Maxell; Flash; Bruce Henderson; Data storage
Contents :
Introduction
Digital Storage – An Indispensable Need
A Brief History Of Storage Devices
Falling Prices, Improving Features
Imation – Old Wine In New Bottle
The Market Scenario In Removable Storage
Imation’s Growth Strategies
Imation’s Broad Product Portfolio
