Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Growth Strategies - Vol. I
- Growth Strategies - Vol. II
- MNCs in China - Vol. II
- Retailing Industry - Vol. I
- Media and Entertainment Industry - Vol. I
- » All Concept wise Cases
Industry wise Case Studies
- Apparels and Accessories
- Information Technology & Software Services
- Credit Cards
- Personal Care
- Appliances
- » All Industry wise Cases
Region wise Case Studies
Growth Strategies Case Study
Case Title:
Citigroup's Expansion Strategies in Russia
Publication Year : 2007
Authors: Joy Chakraborthy, Snehasish Chaudhuri
Industry: Banking
Region: Global
Case Code: GRS0261K
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Citigroup had been operating in Russia since 1993 and primarily catered for the country's industry giants, subsidiaries of major multinational corporations, leading banks and fast-growing domestic companies. In 2002, Citigroup's Russian subsidiary forayed into the retail banking arena in Russia in its bid to tap the ever-increasing Russian retail market and since then developed themselves at a fast pace due to overwhelming customer demand for the bank's products and services. Russia was one of the promising markets and the biggest growth area in Eastern Europe. In anticipation of enhancing their businesses across Europe, it was obvious that Raiffeisen would aim to strengthen its foothold in Russia. In a bid to retain its dominance in the consumer, corporate and wealth management sectors; the global bank had established around 40 branches in Russia at the end of 2006 with 190 new branches scheduled to be opened in 2007. Analysts were also surprised at the Citigroup's strategy of not adopting the path of inorganic route of expansion in Russia to grab a major piece of the country's banking market. Critics opined that the rising branch expansion strategy in Russia instead of inorganic growth might not turn out to be a fruitful business proposition for the US bank in the long run.
Pedagogical Objectives:
- To understand the growth strategies of Citigroup
- To analyse the benefits and drawbacks of expansion strategies associated with banking companies
- To study the impact of Citigroup on the Russian banking sector
- To understand the trends and developments in the Russian banking sector
- Tounderstand the pros and cons of the Russian banking sector reforms.
Keywords : Citigroup; Russia; CAGR (combined annual growth rate); Strategy; Assets; Credit; Deposits; Growth Strategies Case Study; CEE (Central and Eastern Europe); Corporate; ROE (return on equity); CAR (capital adequacy ratio); CBR (Central Bank of Russia); Domestic; Retail; Global
Contents :
Company Profile - Citigroup Inc.
Distribution of Total Income of Citigroup (FY 2005)
Citigroup's Business Strategy in Russia
A Detailed Summary of the CEE Banking Sector in 2005
Ke Financials of Citigroup (FY 2005)
