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Growth Strategies Case Study
Case Title:
Facebook (B) : The Start-up's Strategic Dilemmas
Publication Year : 2007
Authors: Prabhu Sethuraman, Rajendar Singh Rathore
Industry: Social Networking
Region: US
Case Code: GRS0264
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Case (B) dwells on Facebook's dilemmas as it keeps growing. Its grand social success may woo some big company to acquire it. Yahoo!, Viacom, Microsoft and Google wanted to invest in it. However, with Facebook turning down Yahoo! and Viacom's offers, some industry experts began wondering if it was time for Zuckerberg to sell. Facebook needs to decide whether it should collaborate with Microsoft or Google and build up; stay independent and eventually go for an IPO; or sell itself off like MySpace and YouTube.
Pedagogical Objectives:
- To reason Microsoft and Google's continued interest in the start-up
- To analyse Facebook's dilemma as it sees itself grow.
Keywords : Social Networking; Online Advertising; Mergers and Acquisitions; Mark Zuckerberg; Business and Revenue Model; Google; Yahoo! and Microsoft; Parakey; Friendster; Managing Networked Businesses; Growth Strategies Case Study; Dilemmas for a Start-up; Collaboration vs Staying Independent; Merits and Demerits of Going Public
Contents :
Microsoft and Google – The Battle for Facebook
Worldwide Unique Visitors to Online Web Properties
Facebook’s Future
Friendster’s Rise and Fall
