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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Growth Strategies of Rexam Plc
Publication Year : 2004
Authors: Betsy Baby Methew, Sumit Kumar Chaudhuri
Industry: Packaging and Container Manufacturing
Region: UK
Case Code: MAA0009
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Rexam was formed in 1995 when WV Bowater and Sons, a London-based conglomerate, incorporated in 1881, adopted a single brand to transform itself from a diversified business group to a leading packaging company in the world. Under its CEO Rolf Borjesson, Rexam carried on its acquisition programme in the mid and late 1990s by acquiring several companies like PLM, American National Can Group Inc. and Latasa, all leading consumer-packaging companies in the world. By 2004, Rexam was the fourth largest company in the global consumer packaging industry and also the world's leading beverage can producer with annual sales of $5.6 billion.
Pedagogical Objective:
- To understand how Rexam, by leveraging on its core business, consolidated its growth and leadership position in the global consumer packaging industry.
Keywords : Rexam Plc; Coca-Cola; Rexam Beverage Packaging;Mergers, Acquisitions, Alliances Case Study; American National Can Group Incorporated; Rolf Borjesson; Rexam Beverage Can South America; Industrial packaging; WV Bowater and Sons; PLM; Collins-Aikman; Amcor Flexibles; Rexam Beauty and Closures; Bulk packaging; Gearing ratio; Stefan Angwald
