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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Oracle's Takeover of Siebel : Reshaping the CRM Software Market?
Publication Year : 2005
Authors: Sireesha.M, Sumit Kumar Chaudhuri
Industry: Information Technology
Region: USA
Case Code: MAA0050
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Since the 1990s, Oracle Corporation has been expanding its application software business through acquisitions. With the acquisition of Siebel Systems, the leading CRM (Customer Relationship Management) software provider, in September 2005, Oracle replaced SAP AG as the number one player in the global enterprise software business. However, Oracle has to compete with niche players like Salesforce.com and Netsuite, which provide on-line, subscription-based business software services to its customers at lower prices.
Pedagogical Objectives:
- To highlight the acquisition of Siebel as a part of Oracle's business consolidation strategy
- To discuss the impact of Oracle’s acquisition on the commoditised global software market.
Keywords : Global software industry;Mergers,Acquisitions,Alliances Case Study; Global enterprise software industry; US enterprise software industry; Growth of Oracle through acquisitions; Competitive advantage of Oracle; Competitors of Oracle; Enterprise resource planning; Customer relationship management; Supply chain management; e-Business suite of Oracle; Commoditisation of the software market; Project fusion; Software services industry; Web enabled services; Salesforce.com
