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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
AMD’s Acquisition of ATI: Should Intel Worry?
Publication Year : 2006
Authors: Siddhartha Paul, Abhijit Sinha
Industry: Microprocessor & DSP
Region: US
Case Code: MAA0098K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
In 2006, AMD planned to acquire graphics chipmaker ATI in a deal of $5.4 billion. The merger posed a threat and challenge to Intel, the world’s largest chipmaker. This acquisition would broaden AMD’s product portfolio and would get rid of its image as a seller of microprocessors only. The new entity would synergies both AMD’s strength of fast computing power with ATI’s specialty in delivering detailed graphics onto a single chip. The case deals with the background of both companies AMD and ATI. It also gives an insight into the PC and chip industry overview with the expected potential synergies of the acquisition.
Pedagogical Objectives:
- To understand the PC and chip industry
- To discuss the competition between the processor companies
- To analyse the competitive advantages of the acquisition.
Keywords : Mergers,Acquisitions,Alliances Case Study;Advanced Micro Devices (AMD); Array Technologies Incorporated (ATI); Acquisition; Strategy; Intel; Chip; Semi conductor; Dell; Nvidia; Microprocessor; IBM; Merger; HP (Hewlett Packard); Hector Ruiz; Jerry Sanders
