Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Entrepreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Mergers, Acquisitions and Alliances - Vol. I
- Mergers, Acquisitions and Alliances - Vol. II
- Mergers, Acquisitions and Alliances - Vol. III
- Mergers, Acquisitions and Alliances - Vol. IV
- Airline Industry
- » All Concept wise Cases
Industry wise Case Studies
- Banking and Financing Services
- Retailing
- Energy and Utilities
- Oil and Gas Refining, Marketing and Distribution
- Commercial Aircraft Manufacturing
- » All Industry wise Cases
Region wise Case Studies
Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
The Cerberus Deal – The Beginning of a New Era for Chrysler
Publication Year : 2008
Authors: Sheeja.S, Lekha Ravi
Industry: Auto Industry
Region: US
Case Code: MAA0179C
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
US automobile giant, Chrysler had joined hands with German automaker, Daimler –Benz in a much touted ‘Merger of Equals’ in 1998. Shortly after, Chrysler suffered severe financial crisis and eventually both the companies opted for a divorce. Daimler had been looking to offload Chrysler to a suitable proposer and in August 2007, sold 80.1% of its stock in Chrysler to an American Private Equity firm, Cerberus. Will Cerberus be able to bail Chrysler out of troubled waters?
Pedagogical Objectives:
- To study the dynamics of the US auto industry
- To analyse the causes for the fall out of Merger of equals
- To study the challenges faced by a Private firm in acquiring a Public company.
Keywords : US auto Industry; Daimler Chrysler Merger; mergers of Unequals; unhappy marriage; Cereberus; Mergers,Acquisitions,Alliances Case Studies; Chrysler; new Era; Prospects and challenges
