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Operations Strategy Case Study
Case Title:
Exploring Primary and Secondary Data: Lessons to Learn
Publication Month and Year : December 2009
Authors: Syed Abdul Samad, Dr. V. Srinivas
Industry: General Business
Region: India
Case Code: BRM0009
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
A group of MBA students, of the academic year 2004–2005, are yet to start their
summer projects. They discuss about the topics and research methodologies to
be used based on the suitability and applicability of each technique they have
learnt during their semester in exploring the data required for their projects.
Students propose to make use of both secondary and primary research techniques
for their summer project. The case study helps in the discussion of various
methods of data collection and the constraints in each of them.
Pedagogical Objectives:
-
This case study helps the students to understand:
- The difference between primary and secondary data
- Secondary data collection sources and methods
- Various communication methods used for primary data collection
- Various constraints in both methods of data exploration.
Keywords : Business Research, Research Techniques, Secondary Research, Primary Research, Primary Data, Secondary Data, Data exploration, Data Mining Techniques, Appraches of Communications, Self-Administrated Survey
