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Case Title:

Fall of Mayur Hypermarket: Significance of Business Research

Publication Month and Year : December 2009

Authors: Syed Abdul Samad Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: BRM0015

Teaching Note: Available

Structured Assignment: Not Available


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Abstract:
Mayur, a hypermarket chain located across India, which attracted customers in the initial stages of its establishment, started losing its customers to its competitors. The management introduced many schemes to attract customers, but without any gain. The top management did not pay heed to the store managers’ suggestion of taking up research to find the actual problem. However, when the problem persisted, the management reluctantly agreed for research and hired a consultancy firm ‘TS & Associates’. The consultants worked on Mayur’s problem and gave them a solution, which when implemented showed an improvement in Mayur’s performance. The case study tries to highlight the importance of research in business.

Pedagogical Objectives:

    The case study facilitates to understand:
  • The basics of research
  • The importance of research in taking business decisions
  • Factors that lead to business research
  • Types of research
  • Positive and negative trends in research.

Keywords : Business Research, Trends in Research, Scientific Research, Management Dilemma, Scientific Methods, Basic Research, Applied Research, Reporting Research, Descriptive Research, Explanation Research, Predictive Research, Academic Research

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Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
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