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Quantitative Methods Case Study

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Case Title:

Honda Motor Company

Publication Month and Year : July 2009

Authors: RagaSravanthi Vemulavada & R Muthukumar

Industry: Not Applicable

Region: India

Case Code: QM0011

Teaching Note: Available

Structured Assignment: Not Available


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Abstract:
Useful for Testing of Hypothesis. Honda ranked highest in a customer satisfaction survey in 2009 for its after sales service and for being one-stop shop for all accessories (dealership store). However, in the used-car consumers’ customer satisfaction survey, it ranked only fifth. Meanwhile, after the launch of its new car Jazz, Honda claims that more than 80% of its customers are highly satisfied. But few analysts did not agree with that. The case ends with a doubt on this estimation.

Pedagogical Objectives:

  • To discuss the testing of hypothesis
  • To understand the ways to select the right test to examine the hypothesis
  • To understand the concepts of Sample size and level of Significance
  • To test the hypothesis and to draw inference.

Keywords : Quantitative Methods; Decision Science; Analysis; Hypothesis Testing; One Tailed Test; Statistics; Decision Dilemma; Sampling Distribution; Sampling Error; Type I Error; Type II Error; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping

 

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Case Study :
   INR 200 = USD ($)

Structured Assignment:
   INR 150 = USD ($)

Teaching Note :
   INR 400 = USD ($)
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