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Restructuring / Turnaround Strategies Case Study
Case Title:
Fiat's Turnaround Strategies
Publication Year : 2007
Authors: Parvez Momin, Mridu Verma
Industry: Auto Industry
Region: US
Case Code: RTS0157P
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Fiat Auto, a leading player in the automobile industry, has been losing market share and sustaining losses since 1999. The case outlines the dynamics of the global auto industry, Fiat’s initial growth strategy, its problems, its early initiatives to stem the decline and its turnaround strategy. The turnaround strategy focuses on cost cutting, new product launches and revision of the company’s advertising and marketing strategy.
Pedagogical Objectives:
- To analyse the dynamics of the global auto industry
- To understand the factors which led to decline of Fiat Auto
- To discuss the turnaround strategy of Fiat which focuses on cutting cost, launching new products and revising the company’s advertising and marketing strategy.
Keywords : Fiat; Decline; revival; Sergio Marchionne; Turnaround Strategies; Automobile indistry; Restructuring / Turnaround Strategies Case Study
