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Managing in Troubled Times Case Study
Case Title:
NBC Universal Inc.: Managing in Troubled Times
Publication Year : 2006
Authors: Shahnaz, Sumit Kumar Chaudhuri
Industry: Television
Region: USA
Case Code: TRT0079
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
NBC Universal (NBCU) dominated US television from the 1970s till 2004 with its highly popular serials like Friends, Cheers, Seinfeld and Frasier. However, due to its failure to offer new entertaining shows since 2005, the company witnessed a decline in its viewership and was ranked fourth behind its competitors like FOX, ABC and CBS networks. In December 2005, NBCU made major changes in its top-level management and appointed Jeff Zucker as the CEO. It also planned to market its new shows through digital technology to reclaim its leadership position.
Pedagogical Objectives:
- To understand the dynamics of the US television market and the critical success factors in that market
- To analyse the reasons behind the loss of viewership of NBCU
- To debate whether Jeff Zucker's revival strategies would help NBCU to reclaim its leadership in US television.
Keywords : American Television Industry; Nielsen Television Ratings; Friends; HANA; Ivillage; GE’s Imagination Breakthrough; Jeff Zucker; Turnaround Strategies; Managing in Troubled Times Case Study; Webisodes; Martha Stewart
