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Managing in Troubled Times Case Study
Case Title:
Starbucks: Turbulence in its Overseas Market
Publication Year : 2006
Authors: Sanghamitra Bhattacharya, Aruna.N
Industry: Beverage
Region: USA Asia Europe
Case Code: TRT0088B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Starbucks was a leading coffee giant, expanding the company globally. Since 2003, Starbucks had to face problems due to anti-Americanism in its overseas market. Moreover stiff competition in the market posed a big challenge to Starbucks. Starbucks is trying to overcome all of these problems Will Starbucks succeed in its attempts?
Pedagogical Objectives:
- To discuss about the effect of anti-Americanism globally
- To understand the problems faced by Starbucks in the global market.
Keywords : Starbucks; Overseas Market; Managing in Troubled Times Case Study; Anti-Americanism; Stiff Competition; Strategy; Future-plan; Mergers; Football; Brands; Olympic games
