Growth Strategies Case Study

Case Title:

Telefonica, The Spanish Telecom Company: Inorganic Growth Strategies

Abstract:
Traditionally, Telefonica, a Spanish telecommunication company has had a monopoly in its domestic market. Although, the deregulation of the Spanish telecommunications sector led to increased competition from cable television companies and Internet telephony, Telefonica still maintained its leading position. However, with the domestic market maturing since the late 1990s, Telefonica has laid down plans to expand globally through acquisitions and alliances.

Pedagogical Objectives:

• To understand the growth of Telefonica in Spain
• To discuss Telefonica's strategies to become one of the leading operators globally, beyond the hispanic markets in Europe and Latin America.

Keywords : Growth strategies; Inorganic growth strategies; Growth Strategies Case Study; Acquisition strategies; Diversification; Telecommunication industry; Joint ventures and strategic alliances; Synergy; O2; Cesky Telecom; Telecom industry in Europe; Telefonica Movilles

Contents : 
About the Spaniard
Inorganic Growth Strategies
Acquisition of BellSouth’s Companies by Telefónica Moviles
Beyond the HispanicMarkets
Telefonica’s Areas of Operations
History of Telefónica
Telefónica and its Main Subsidiaries
Leading Cell Phone Companies