What Scheme does Bank of Baroda have for me?

Code : FCF0033

Year :

Industry : -

Region : Asia

Teaching Note: Available

Structured Assignment : Not Available

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INTRODUCTION: On the very first day of her internship with the Thane Branch of Bank of Baroda, a leading bank in India, Krutika Bhiwapurkar (Krutika) was given a very challenging assignment. She had to identify the specific schemes that the bank offered its different customers based on their profiles and requirements. Krutika came across five customers with different profiles asking the same question “What Scheme Does Bank of Baroda have for me?” Krutika was confused and had to go through several bank documents to get to know about the various schemes. Yet, she was not sure which scheme would be suitable for which customer..

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