Atkins Nutritionals: Market-driven Business Model


Code : BSM0004

Year :

Industry : Food, Diary and Agriculture Products

Region : USA

Teaching Note:Not Available

Structured Assignment : Not Available

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INCREASING GLOBAL OBESITY AND DIET-FOODS MARKET Popular interest in nutritionwas fostered by the increasing awareness of the health properties of foods in the early 20th century. During the First WorldWar, this interest coupled with a concern about food shortages, led to the growth of many of the dietary or food fads. One of the first food fads was the ‘back to nature’ diet advocated by Sylvester Graham during the early part of the 20th century, which held that all processed foods were devoid of nutritional value...

THE 'ATKINS NUTRITIONAL APPROACH' & ATKINS NUTRITIONALS INC. In 1972,Dr.RobertAtkins published his book ‘Dr.Atkins’DietRevolution’,which advocated a diet low in carbohydrate and high in protein and fat content, as being ideal for weight loss. Atkins’ approach was based on a ‘lifetime nutritional philosophy’, focusing on the consumption of nutrient-dense, unprocessed foods, and vital nutrient supplementation....

THE ROAD AHEAD FOR ATKINS Despite the immense popularity ofAtkins’ diet, the scientific community raised a hue and cry regarding the potential long-termhealth risks of following a low-carb diet. Doctors from theAmerican HeartAssociation warned that followingAtkins diet was harmful in the long run since diets rich in fats and proteins led to high levels of cholesterol and increase risks of kidney diseases, osteoporosis and colon and breast cancer...

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