JetBlue Founder David Neeleman's LCC in Brazil: The Conundrum of New Venture Development



IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed

Code :BSM0059A

Year :
2008

Industry : Transportation

Region : Brazil

Teaching Note:Available

Structured Assignment :Available

Buy This Case Study
OR
       

Introduction:Entrepreneur David Neeleman, founder of the US based successful low-cost carrier (LCC), JetBlue Airways Corp. (JetBlue) after stepping down as JetBlue's chief executive officer (CEO), announced the creation of an LCC in Brazil to tap the nation's expanding appetite for flying. Though, the entrepreneur saw a plenty of opportunities in the booming Brazilian economy where air travel had been expanding annually at a double-digit pace, the market had been dominated by two airlines, Transportes Aereas Meridional (TAM) and GOL Linhas Areas Inteligentes S.A. (GOL), together commanded more than 90% of Brazil's domestic airline market. Furthermore, the infrastructural issues of Brazilian aviation could make the development of a new LCC excruciating.

For Case Books Click Here >>

For Case eBooks Click Here >>

Case Excerpts >>








Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap