Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0066

Year : 2005

Industry : Building Materials and Construction Equipment

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available

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Introduction:KB Home, the fifth largest 'homebuilder' in the US has been in business for over half a century. The Los Angeles-based homebuilder has operations in the fast growing cities of California, Florida and Arizona. Its operations include developing, construction and financing new 'homes'.

KB Home also operates in France through its major subsidiary Kaufman and Broad S.A. KB Home has experienced tremendous growth since the 1990s escalating its number of delivered homes to 27,331 in 2003 from 6764 in 1993.

Buoyed by its rapid growth in the previous years, KB Home concentrates on expansions to nurture its growth further. In 2004, KB Home has focussed on its newbusiness practices to build its national brand after having laid its foundation in the late 1950s.